Jerry & Elliot! Thank you guys so much for reaching out to chat about photo and video for your site. I'm really excited, and think we can create some killer work that showcases your product, compels folks to check out your site, and hopefully encourages them to travel like the world really is their oyster.
Below are some thoughts, ideas, and an initial pricing breakdown.
I know you guys are interested in shooting testimonial videos, which I think is a great idea. We talked about 45 - 60 second videos for all the millennials out there with no attention span. Just kidding, sort of. I think if we are going to do testimonials, we should aim to add some good b-roll to them for interest.
Another way to get diversity of b-roll, would be to create a condensed shot list that I can take on the photo days, and make sure to get some content we can use later.
Below is an example of what I mean - b-roll is just footage that supplements the interview and adds context to what the speaker is saying.
I think the photo ideas you sent are really good, and I'm excited to talk more thoroughly about how you want the images to feel. Some of the shots from your list already have my brain thinking visually - for example, Union Station for the 'lost at the curb' shot, or the market ...we have a farmers market out front of our literal apartment, and it should be starting soon! Ideas I'm loving - fork in the road, cards at the airport, one dead phone while sight-seeing...
Based on other pieces of the shot list, I sort of have a 'stock image' feel in my head. I didn't gather that that is the direction you guys are going, so I definitely want to talk through them. I want to find ways to demonstrate how helpful and essential your travel kits are, without creating cheesy sceneario. Honestly, that will mostly be up to me to figure out how to do.
Ideas I'm thinking about:
- kiddo getting bandaged up by mom/dad (*do you want kids?)
- couple sharing headphone splitter on public transit
- picnic on mountain top using all picnic gear
Generally, I want to find ways to positively showcase how your product solves problems for people and makes traveling easier (which ensures that every shot has your product) without showing only failed experiences. Thoughts?
This is my best guess at how much time I think this project will take.
Pre-production: 1 day
Shooting days: 1.5 days
(for photo, all basic editing is included in the day rate, so there wouldn't be any post-production cost for the photo work.)
Pre-production: 1 day
Shooting Days: 1 - 1.5
Post-production: 2- 3 days
Half- Day-Rate: $1,000
Pre-production & Post-production Day-Rate: $800
Image Rights: (still feeling like we are likely to skip this step. Yay!)
(Usually I stick with full & half day rates, but as this is looking to be a bit more entailed, we can move to hourly rates as needed.)
All travel costs are reimbursed by you guys, including drives further than 20 miles from my house)
Music Licensing (we can discuss this later)
Total (without travel) $8,200 - $10,000
If we shoot testimonials and b-roll, I think we can get the content for multiple purposes. Below are some ideas of ways to get the most out of the footage we are shooting.
- 2, 3 testimonials videos (how many did you guys have in mind?)
- a homepage video that plays as soon as someone lands on your site
- a short 30 second instagram video
- maybe even a sort 60 second video of you guys explaining your product and why is amazing?
The fun stuff!
Generally, you can expect 2 - 4 images for each shot list idea you gave me. You can also expect images that aren't on our shot list. If I am seeing something, I'll make sure to shoot it. Prior to shooting, we'll come up with a specific number of images that you guys would hope to walk away with and you can count on getting those.
Our goal is to create a library of images that you guys can pull from. So, regardless of what we actually agree to, I'll give you whatever I have that speaks to our messaging.
A general guess from a 1-2 day shoot would be somewhere between 60-120 images.
It's not lost on me that this is a whole lotta cash. We can always always always find ways to cut back or down. Don't feel locked into the time suggestions above. It's my job to figure out how to work within the budget you have, to get as much done as we can.
So, let's make sure to follow up on budget.
Cheers! Hope to hear from you guys soon!